Strategic intent recognizes the essence of winning, involves stretching an organization to continue to improve old SCA's or develop new ones, and requires real innovation.

Question

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Strategic intent is about setting a long-term direction and defining the organization's purpose beyond just making money. It involves pushing the boundaries of what is possible and inspiring the organization to achieve more. This often requires developing new or enhancing existing sources of sustainable competitive advantage (SCA) through real innovation.

Strategic Intent Recognizes the Essence of Winning, Involves Stretching an Organization