value proposition is often an umbrella concept under which the supporting assets and competences and functional strategies and programs can be grouped.

Question

Quizplus · Accepted Answer

The statement is true. Value proposition refers to the unique benefits that a company or product offers to customers, and supporting assets and competences and functional strategies and programs are the means by which a company delivers that value proposition. Therefore, they can all be grouped under the umbrella concept of the value proposition.

Value Proposition Is Often an Umbrella Concept Under Which the Supporting