Datsun name was just as strong as the Nissan name four years after the name change primarily because brand awareness is an asset that can be extremely durable and thus sustainable.

Question

Quizplus · Accepted Answer

Brand awareness builds over time and can last for many years, even after a name change. Therefore, it is likely that Datsun's brand name was still recognizable and valuable four years after the change.

Datsun Name Was Just as Strong as the Nissan Name