Brand identity is a set of current brand associations that the firm aspires to create or maintain.

Name: Brand identity is a set of current brand associations that the firm aspires to create or maintain.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand identity is the way a company aims to identify itself. It includes the brand's mission, values, promises to its customers, and how it wants to be perceived. It's not just about current associations but also about the strategic vision for the brand's future identity.

Brand Identity Is a Set of Current Brand Associations That