A strategic imperative is an investment in an asset or program that is essential if the promise to the customers is to be delivered.
Correct Answer:
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Q1: Firms dependent on brand association position based
Q3: The extremes on the relevance spectrum are
Q4: Brand awareness serves to differentiate brands along
Q5: Brand identity serves to drive and guide
Q6: The three steps of creating a brand
Q7: Brand association is anything directly related to
Q8: Datsun name was just as strong as
Q9: Maintaining relevance is the battle to stay
Q10: Organizations can increase their likelihood of brand
Q11: manage customer loyalty, organizations will measure loyalty
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