___________ is a situation in which the strategic and tactical management of the brand is excessively focused on product attributes and functional benefits.

Name: ___________ is a situation in which the strategic and tactical management of the brand is excessively focused on product attributes and functional benefits.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is Product-attribute fixation trap

___________ Is a Situation in Which the Strategic and Tactical