According to the book, celebrity endorsers should have five qualities-an appealing image, on-brand associations, the potential for a long-term relationship, a large following, and the absence of a negative reputation.

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The Answer of According to the book, celebrity endorsers should have five qualities-an appealing image, on-brand associations, the potential for a long-term relationship, a large following, and the absence of a negative reputation.

According to the Book, Celebrity Endorsers Should Have Five Qualities-An