Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the benefits resulting from high-quality logistical services. As a result, which has been recognized as the interface activity between marketing and logistics?

Question

Quizplus · Accepted Answer

Customer service has been recognized as the interface activity between marketing and logistics, as it involves providing support to customers throughout the supply chain and can significantly impact customer satisfaction and loyalty.

Marketers Have Begun to Recognize the Strategic Value of Place