Evolutionary theory helps explain why cosmetics companies focus so extensively on marketing their "youth-enhancing" products to women.

Question

Quizplus · Accepted Answer

According to evolutionary theory, physical appearance plays an important role in mate selection and women are perceived to be more attractive when they appear youthful as it indicates fertility and reproductive value. Therefore, cosmetics companies focus on marketing their "youth-enhancing" products to women to take advantage of this evolutionary preference.

Evolutionary Theory Helps Explain Why Cosmetics Companies Focus So Extensively