Hank attends a focus group where he and five other men are asked to rate each of three lawn mowers.Hank knows a lot about lawn mowers.He is certain that lawn mower A is superior and deserves the highest rating.However, the rest of the men say that lawn mower B is the best.If Hank ends up publicly agreeing with the rest of the group, he has probably succumbed to

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Hank is likely succumbing to normative social influence, which occurs when a person conforms to the expectations of a social group to gain acceptance or avoid rejection. In this case, Hank may feel pressured to agree with the group in order to fit in and avoid being seen as an outsider. This is different from informational social influence, which occurs when a person conforms because they believe the group is providing accurate information or guidance.

Hank Attends a Focus Group Where He and Five Other