Jim watched a videotape of a woman talking about her life.Throughout the tape, the woman said many things that are stereotypical of a professor.She also said many things that are stereotypical of a waitress.Before watching the video, Jim was told that the woman was employed as a waitress.According to schema research, Jim will probably remember more

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According to schema research, people tend to remember information that is consistent with their expectations or schema. In this case, Jim was told that the woman was a waitress, so he is more likely to remember the things that are consistent with his schema of a waitress, which are the waitress-consistent utterances.

Jim Watched a Videotape of a Woman Talking About Her