According to the textbook, research findings on the self-reference effect and self-schemas help explain why so many aspects of the self are

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Research findings on the self-reference effect and self-schemas suggest that individuals have a tendency to process information about themselves more deeply and encode it in a more memorable way. As a result, this information is more likely to be retrieved and used in subsequent situations, leading to relatively stable aspects of the self.

According to the Textbook, Research Findings on the Self-Reference Effect