In the United States, a Large Luxury Sedan Is Marketed

In the United States, a large luxury sedan is marketed by the slogan, "Feel good about yourself.Drive a Lexmark." According to broad generalizations surrounding the individualist-collectivist distinction, why might this slogan be less successful in Japan?

A) because people in Japan already have extremely high levels of self-esteem
B) because people in Japan do not have a strong need to feel good about themselves
C) because people in Japan are less materialistic than Americans
D) because people in Japan prefer smaller, more intimate cars