There is no evidence that presenting societal values via entertainment-education techniques can change people's attitudes or behavior.

Question

Quizplus · Accepted Answer

There is a growing body of research that shows that entertainment-education can be effective in changing people's attitudes and behavior when done properly. Studies have shown that it can be particularly effective in promoting positive health behaviors, such as increasing condom use or breastfeeding rates. Entertainment-education is also often used in social marketing campaigns, which have been shown to be effective in changing attitudes and behavior related to a variety of issues, such as smoking cessation, safe driving, and energy conservation.

There Is No Evidence That Presenting Societal Values Via Entertainment-Education