David's insistence that he go see a movie for which he had already purchased nonrefundable tickets, even though he was exhausted and had no desire to see the movie, best illustrates

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David's insistence on going to the movie despite his exhaustion and lack of desire to see it is an example of the sunk cost fallacy, which is the tendency to continue investing in a decision, even if it no longer makes sense, because of previously invested resources (in this case, the nonrefundable tickets).

David's Insistence That He Go See a Movie for Which