Jorge Does Not Want to Make the Effort to Reduce

Jorge does not want to make the effort to reduce energy consumption by turning down the heat and switching to energy-efficient light bulbs.How might an energy auditor convince Jorge to take these measures?

A) Provide Jorge with local norms for consumption and put a smiley face on his bill every time he meets or betters those norms.
B) Describe how the energy saved will benefit the environment.
C) Offer Jorge an incentive to switch to energy efficient bulbs.
D) Provide detailed statistics on how much he would save on his electricity bills if he switched to energy efficient bulbs.
E) Use a fear-inducing message about the dangers of energy gluttony.