Gaucher and colleagues (2011)found that advertisements for male-dominated jobs had more masculine stereotypical words (e.g.,competitive,dominate).They also found that women were reluctant to apply for such jobs because

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The research found that women were reluctant to apply for male-dominated jobs because they felt they would not belong in the workplace, which is consistent with feeling excluded and not fitting in due to the use of masculine language in the advertisements.

Gaucher and Colleagues (2011)found That Advertisements for Male-Dominated Jobs Had