Your best friend Nina may or may not visit New York this weekend.According to Icek Ajzen and Martin Fishbein's (1980)theory of planned behaviour,what information would be most useful in helping you predict whether Nina will actually travel to New York?

Question

Quizplus · Accepted Answer

According to the theory of planned behavior, the best predictor of behavior is the individual's intention to perform that behavior. Therefore, knowing Nina's intention to visit New York would be the most useful information for predicting whether or not she will travel there. While information about her past travel behavior and attitudes toward traveling and New York may also be relevant, her current intention is most important. Choice C is not as useful as knowing specifically about her intention to visit New York. Choice D could be relevant, but is not as directly related to the behavior of traveling to New York as choice B.

Your Best Friend Nina May or May Not Visit New