Advertisers will be most successful in influencing our attitudes and behaviours if they

Question

Quizplus · Accepted Answer

To be successful in influencing attitudes and behaviors, advertisers should tailor their strategies to the basis of consumers' attitudes – whether they are rational or emotional. Advertisers need to understand the attitudes of their target audience and tailor their messages and strategies accordingly. This approach is more likely to be effective than simply presenting logical arguments or using distracting techniques, as it takes into account the individual's existing attitudes towards the product or service being advertised. The use of subliminal messages is controversial and there is little evidence to suggest that they are effective. Ensuring that consumers pay attention to ads is important, but it is only one aspect of the advertising message.

Advertisers Will Be Most Successful in Influencing Our Attitudes and Behaviours