A university student notices that an election for school president is being held.He has seen posters for L.V.Smith around campus,but he doesn't know anything else about the candidates who are running.He will likely choose the candidate named L.V.Smith instead of the one named W.P.Daoust because of

Question

Quizplus · Accepted Answer

The mere-exposure effect states that the more people are exposed to something/someone, the more likely they are to develop a preference for it/them. In this case, the student has seen posters for L.V.Smith around campus, which means he has been exposed to the name more often than W.P. Daoust's name. Therefore, he is more likely to choose L.V.Smith based on the mere-exposure effect.

A University Student Notices That an Election for School President