Greg went to a specialty store to find a gift for his girlfriend.He noticed a shelf of blown-glass figurines that said "Do not pick up these figurines!" He ignored the sign and started picking up pieces that he liked.The store clerk came over and admonished Greg for his actions,telling him,"Hey! Didn't you read the sign? Don't pick up the figurines as you could break them!" Greg felt bad and guilty for being inconsiderate.Suddenly,a shopper next to him dropped her purse and spilled its contents all over the floor.Given the principles of helping behaviour,

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According to the principle of helping behavior, when people feel bad for transgressing a social norm or rule, they are more likely to engage in pro-social behavior to restore their reputation or sense of self-worth. Therefore, it is more likely that Greg will help the woman collect her items from the purse.

Greg Went to a Specialty Store to Find a Gift