In a study by Latané and his colleagues,participants were asked to shout and clap as loud as possible.Participants produced the most noise when they

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This is known as the social inhibition effect, where individuals produce less effort and lower performance when in the presence of others. When individuals believe they are shouting alone, they feel less self-conscious and therefore produce the most noise. As soon as they believe others are present, they begin to feel self-conscious and therefore reduce their effort in order to avoid negative evaluation or embarrassment.

In a Study by Latané and His Colleagues,participants Were Asked