___________________ occurs when people are influenced by incidental cues.

Name: ___________________ occurs when people are influenced by incidental cues.
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Question

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The peripheral route to persuasion occurs when people are influenced by incidental cues such as an attractive speaker, the length of the message, or the audience's mood or emotions, rather than the content of the message. This route involves less cognitive effort and critical thinking than the central route to persuasion.

___________________ Occurs When People Are Influenced by Incidental Cues