When two messages are followed back to back,followed by a time gap,a _____________ effect usually occurs.

Question

Quizplus · Accepted Answer

The primacy effect occurs when the first message in a sequence has a stronger impact than the subsequent messages. In this scenario, the first message is followed immediately by a second message, but then there is a time gap before a third message is delivered. Therefore, the first message is likely to have a greater impact on the audience because of the primacy effect.

When Two Messages Are Followed Back to Back,followed by a Time