Several research studies have compared the persuasive influence of mass media versus face-to-face appeals and found that people exposed to _________________ tended to experience the greatest changes in attitude and behaviour.

Question

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Several research studies have found that people exposed to personal contacts or face-to-face appeals tend to experience the greatest changes in attitude and behaviour. This is because personal contacts often involve two-way communication and a greater sense of trust and credibility, which can be lacking in mass media or other forms of one-way communication.

Several Research Studies Have Compared the Persuasive Influence of Mass