Krista often relies on heuristics and snap-judgments and will often make decisions based on images she sees or endorsements from famous people.It is likely that Krista has a ________________ which is why she is more swayed by the _______________ route to persuasion.

Question

Quizplus · Accepted Answer

People with a low need for cognition tend to rely more on heuristics (mental shortcuts) and snap-judgments, and are more easily swayed by peripheral cues (such as endorsements from famous people) rather than deeper, central processing of the information. This is consistent with Krista's behavior as described in the question.

Krista Often Relies on Heuristics and Snap-Judgments and Will Often