People who stopped to buy a cookie at a bake sale were told,"Thank you for supporting your local women's centre." They will more likely respond to a later appeal for donations for the women's centre than people who had not been to the bake sale.This illustrates

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The statement describes the foot-in-the-door phenomenon, which suggests that people are more likely to comply with a large request if they have already complied with a smaller related request. In this case, buying a cookie at the bake sale was a small request, and so people are more likely to donate to the women's center later since they already showed support by buying a cookie.

People Who Stopped to Buy a Cookie at a Bake