When we "sell our personality" in the course of selling goods or services,it is considered to be a seriously self-alienating process by Mills (1956).

Name: When we "sell our personality" in the course of selling goods or services,it is considered to be a seriously self-alienating process by Mills (1956).
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Mills argued that selling one's personality as part of selling goods or services can lead to a loss of authenticity and a sense of self-alienation.

When We "Sell Our Personality" in the Course of Selling