Ethnocentrism is when your standards are used as a frame of reference for positively evaluating the behaviour of other groups.

Name: Ethnocentrism is when your standards are used as a frame of reference for positively evaluating the behaviour of other groups.
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Quizplus · Accepted Answer

Ethnocentrism is when your own cultural standards are used as a frame of reference for judging and negatively evaluating the behaviours of other groups, rather than positively evaluating them.

Ethnocentrism Is When Your Standards Are Used as a Frame