If the sales forecaster at Dex-Starr Inc.-before launching a new 12-string guitar-decides to use the Delphi method to obtain a forecast,he/she should ________.
A)note the behavior of the company's current customers while they purchase guitars from the current product line
B)note the response of similar 12-string guitars to marketing campaigns and use the responses as a basis to predict how the new marketing campaign might fare
C)mail out questionnaires to a panel of expert guitarists whose identities are known only to the forecaster
D)use a brainstorming session among a group of metal guitarists to draw new ideas

Question

Quizplus · Accepted Answer

The Delphi method is a forecasting technique that involves obtaining forecasts from a panel of experts who share their opinions anonymously. In this case, the sales forecaster can mail out questionnaires to a panel of expert guitarists whose identities are known only to the forecaster. This will allow for unbiased opinions and a more accurate forecast.

If the Sales Forecaster at Dex-Starr Inc