Managers Ask If They Can Retain Existing Customers and Improve

Managers ask if they can retain existing customers and improve targeted coverage of existing and similar new customers,without innovation.Which of the following points about managing risk relates to this question?

A) Get the most out of minimum innovation
B) The point of innovation is growth
C) Incremental product innovations can be particularly good at locking in existing customers
D) Incremental innovations can generate more revenue gain or cost savings with less risk than radical ones