The ______ serves as an indicator of the relative attractiveness of the markets served by each business in the firm's portfolio of businesses.

Question

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The market growth rate serves as an indicator of the relative attractiveness of the markets served by each business in the firm's portfolio of businesses. This is because a high market growth rate indicates a potentially lucrative market with high demand, while a low market growth rate may suggest a more competitive or declining market. Market share, market projection, and relative competitive position are all important factors to consider in portfolio analysis, but they do not specifically reflect the attractiveness of the market itself.

The ______ Serves as an Indicator of the Relative Attractiveness