American firms often adopt a ______ orientation for pursuing strategies in Europe.

Question

Quizplus · Accepted Answer

American firms often adopt a regiocentric orientation when pursuing strategies in Europe, focusing on tailoring their approach to the specific needs and characteristics of the European region as a whole, rather than treating it as a collection of entirely separate national markets (polycentric) or applying a uniform approach across all their global operations (geocentric) or primarily using their home country's practices (ethnocentric).

American Firms Often Adopt a ______ Orientation for Pursuing Strategies