TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. 
-Referring to Table 12-9,which test would be used to properly analyze the data in this experiment?
A) χ2 test for independence
B) χ2 test for differences among more than two proportions
C) Wilcoxon rank sum test for independent populations
D) Kruskal-Wallis rank test
Correct Answer:
Verified
Q62: TABLE 12-7
Data on the percentage of 200
Q79: TABLE 12-7
Data on the percentage of 200
Q80: TABLE 12-7
Data on the percentage of 200
Q82: TABLE 12-7
Data on the percentage of 200
Q84: TABLE 12-10
One criterion used to evaluate employees
Q85: TABLE 12-10
One criterion used to evaluate employees
Q86: TABLE 12-9
Many companies use well-known celebrities as
Q86: TABLE 12-8
A study was conducted to determine
Q93: TABLE 12-7
Data on the percentage of 200
Q96: TABLE 12-9
Many companies use well-known celebrities as
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