Tripp runs a product development division at a software company. His division was focused on producing a word processing software that performs better and has more features than any competitive product, so they added every feature that was technically feasible. However, they found that consumers were satisfied with fewer features and unwilling to pay more for the advanced software. Tripp and his team suffered from ________.
A) marketing myopia
B) over-segmentation
C) target marketing
D) technology devotion
E) marketing vision

Question

Quizplus · Accepted Answer

Tripp and his team suffered from marketing myopia, which occurs when a company focuses more on the product's features and technology rather than understanding and meeting the needs and wants of the consumers.

Tripp Runs a Product Development Division at a Software Company