________ is a process that links the consumer, customer and public to the marketer through information in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances.
A) Data analysis
B) Data collection
C) Market research
D) Marketing communication
E) Consumer complexes

Question

Quizplus · Accepted Answer

Market research is the process that connects consumers, customers, and the public to marketers through information. This process is used to identify marketing opportunities and problems, evaluate marketing actions, and judge the performance of marketing strategies.

________ Is a Process That Links the Consumer, Customer and Public