Which of the following is consistent with the societal marketing concept?
A) Fast food restaurants develop offerings with less fat and more nutrients.
B) Food marketers advertise foods to young people in a way that does not encourage overeating.
C) Marketers do not use professional athletes in liquor or tobacco advertisements because they may serve as role models for young people.
D) Marketers avoid featuring unreasonably slim females in their advertising campaigns because of the potential of such images to increase eating disorders.
E) All of the above are consistent with the societal marketing concept.

Question

Quizplus · Accepted Answer

The societal marketing concept holds that marketers should not only satisfy the immediate needs and wants of consumers but also take into account the long-term interests of consumers and the well-being of society. All the options (A, B, C, D) reflect actions that consider the broader impact on society's health and welfare, thus they are consistent with the societal marketing concept.

Which of the Following Is Consistent with the Societal Marketing