When consumers use online sites to compare models and brands of products and click for more technical information, companies gain information about ________.
A) competitors' prices
B) product attributes that consumers consider the most important
C) buying patterns
D) market research
E) self-reported data

Question

Quizplus · Accepted Answer

When consumers click for more technical information, it indicates which product attributes they consider important, providing companies with insights into consumer preferences.

When Consumers Use Online Sites to Compare Models and Brands