When Samsung incorporated twitter comments about the iPhone into its advertising pitch, it was taking advantage of which facet of the interactive exchange?
A) the ability to get instant reactions to marketers' messages
B) one-way communications
C) consumer-generated content
D) scanner panel data
E) technological innovations

Question

Quizplus · Accepted Answer

Samsung utilized consumer-generated content by incorporating Twitter comments about the iPhone into its advertising, demonstrating how companies can leverage public opinions and discussions in their marketing strategies.

When Samsung Incorporated Twitter Comments About the IPhone into Its