An individual's perception of the performance of a product or service in relation to one's expectations is known as ________.
A) market segmentation
B) customer satisfaction
C) market targeting
D) product placement
E) product promotion

Question

Quizplus · Accepted Answer

Customer satisfaction is the term that describes an individual's perception of the performance of a product or service in relation to their expectations.

An Individual's Perception of the Performance of a Product or Service