________ is turning individual consumer transactions into long-term customer relationships by making it in the best interests of customers to stay with the company rather than switch to another firm.
A) Market segmentation
B) Customer satisfaction
C) Market targeting
D) Customer retention
E) Product promotion

Question

Quizplus · Accepted Answer

Customer retention focuses on turning individual consumer transactions into long-term customer relationships by incentivizing customers to remain with the company rather than switch to competitors.

________ Is Turning Individual Consumer Transactions into Long-Term Customer Relationships