Which of the following is NOT one of the benefits of retaining loyal customers?
A) Loyal customers are more likely to purchase high margin supplemental products.
B) Loyal customers are more price-sensitive.
C) It is less expensive to service existing customers.
D) Loyal customer refer other customers and engage in positive word-of-mouth.
E) Loyal customers make employees' jobs easier and more satisfying.

Question

Quizplus · Accepted Answer

Loyal customers are generally less price-sensitive because they value the relationship and trust they have built with a brand, making them willing to pay a premium for the products or services they are loyal to. This contrasts with the notion that loyal customers are more price-sensitive, which is not typically considered a benefit of customer loyalty.

Which of the Following Is NOT One of the Benefits