Which of the following determinants of customer satisfaction with online websites and merchants while shopping online is characterized by the merchant's ability to match purchase recommendations to one's needs and customize products and advertisements so the customer feels unique and valued?
A) trust
B) engagement
C) network
D) interactivity
E) adaptation

Question

Quizplus · Accepted Answer

Adaptation refers to the ability of online merchants to tailor their offerings and marketing efforts to the individual needs and preferences of their customers. This includes personalized recommendations, customized products, and targeted advertisements, making the customer feel unique and valued.

Which of the Following Determinants of Customer Satisfaction with Online