Gloria always uses Tide laundry detergent and stocks up whenever she sees a sale. As a result, she rarely pays full price for detergent. On the customer profitability pyramid, Gloria is most likely to fall into the ________ tier.
A) gold
B) lead
C) silver
D) iron
E) platinum

Question

Quizplus · Accepted Answer

Gloria is a loyal customer who rarely pays full price for detergent. This indicates that she is a valuable customer to Tide, and she is likely to fall into the gold tier of the customer profitability pyramid.

Gloria Always Uses Tide Laundry Detergent and Stocks Up Whenever