The internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends emails to customers who are interested in a product category telling them about a new promotional offer.

Question

Quizplus · Accepted Answer

This statement is true. The internet has made it easier for marketers to collect data on individual consumers and tailor their marketing efforts accordingly. This customization can include personalized product recommendations, targeted advertising, and promotional messages sent directly to consumers who have shown interest in a particular product or service. Amazon is a prime example of a company that uses these tactics to strengthen customer relationships and drive sales.

The Internet Offers Marketers the Ability to Customize Their Products