The ________ of a product or service is the process by which a company creates a distinct image and identity for its products, services, and brands in consumers' minds.
A) segmentation
B) target
C) positioning
D) psychographic inventory
E) concentrated marketing strategy

Question

Quizplus · Accepted Answer

Positioning is the process through which a company establishes a distinct image and identity for its products, services, and brands in the minds of consumers. This involves differentiating a product or brand from competitors in a way that makes it more attractive to a particular target market.

The ________ of a Product or Service Is the Process