Peter wants to segment the target audience for his frozen yogurt shop based on benefits sought. Unlike demographic variables, the benefits sought variable is difficult to measure, so it is not as ________.
A) profitable
B) stable in terms of consumption patterns
C) identifiable
D) inaccessible
E) expensive to pursue

Question

Quizplus · Accepted Answer

Benefits sought is a psychological variable that can be harder to identify and measure compared to demographic variables, making it less straightforward to segment an audience based on this criterion.

Peter Wants to Segment the Target Audience for His Frozen