Consumers' characteristics can be classed as either consumer-intrinsic or consumption-specific. In this context, consumption-specific features are attitudes and preferences toward specific products or buying situations. Examples of consumption-specific features include ________.
A) demographics, gender, and benefits sought
B) attitudes toward shopping, benefits sought in products, and frequency of leisure activities
C) personality traits, lifestyles, and income
D) education, usage situation, and gender
E) personality traits, awareness of product alternatives, and attitudes toward political issues

Question

Quizplus · Accepted Answer

Consumption-specific features focus on attitudes and preferences related to specific products or buying situations, such as attitudes toward shopping, benefits sought in products, and how often one engages in leisure activities. These are directly related to consumer behavior in specific contexts, unlike intrinsic characteristics like demographics or personality traits.

Consumers' Characteristics Can Be Classed as Either Consumer-Intrinsic or Consumption-Specific