As a base for market segmentation, ________ is/are commonly computed as a weighted index of education, occupation, and income.
A) social class
B) family life cycle
C) personality traits
D) sociocultural values
E) psychographics
Correct Answer:
Verified
Q12: The process of dividing a market into
Q13: Which of the following is NOT an
Q14: Traditionally, the _ has been the focus
Q15: _ is/are defined by computing an index
Q16: _ information is often the most accessible
Q18: Consumers' characteristics can be classed as either
Q19: Age, gender, and income are bases of
Q20: Many marketers target the generation that is
Q21: In the VALS typology, Thinkers are motivated
Q22: Consumer innovators are generally characterized by which
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