The most popular use of geography in strategic targeting is ________ - a hybrid segmentation scheme based on the premise that people who live close to one another are likely to have similar financial means, tastes, preferences, lifestyles, and consumption habits.
A) countersegmentation
B) geodemographics
C) behavioral targeting
D) social class
E) psychographics

Question

Quizplus · Accepted Answer

Geodemographics is the correct answer because it combines geographic information with demographic data to identify patterns and trends among consumers in specific areas, based on the idea that people living in proximity to each other are likely to have similar characteristics and behaviors.

The Most Popular Use of Geography in Strategic Targeting Is